The chocolate brand appealed to Londoners to “elect” its peanut butter-filled egg as the “superior crème-filled egg” during Easter.
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It’s a media planner’s job to understand a client’s business, diagnose problems and find answers to them. Imagine doing all that work, only to find the solution had been picked before they started.
Amazon’s audiobook service Audible’s three-phase disruptive campaign for its title 1984 that “no page was left unturned’ in the campaign.
However, we do have an opportunity to take on a consultative and diagnostic role as CMOs’ remits broaden and they ask more of their partners.
Leading strategists responded to questions about best practices for media planning at The Future of Brands 2024.
Spot attribution has enabled us to make TV accountable like digital, but it’s a narrow measurement that misses the true power of TV.
The travel company wanted to be seen as more than just a place to book package holidays and used Amazon Prime Video’s The World Cook to get the message across.
IPG media agency has appointed Steve Taylor, following Nnamdi David’s departure to the company’s sister office in Los Angeles.
An OOH campaign was created by Samsung and Starcom in partnership with TfL to launch the Galaxy S24.
From the user interface of Silk Road to medical lessons from sailing, these innovations help us look beyond our immediate surroundings to improve our work.