More Strategy Leaders articles

In 2025, how can retail media do an even better job convincing brands — and the world — that it is worth the investment and will transform marketing for the better?

StackAdapt used CTV, online video and display activity to raise the profile of Mubi’s platform as well as that of its theatrical releases.

Brand-building is not enough. We have to be world-builders — and this requires craft and reverence for the brand, married with media smarts and technology to distribute and optimise.

The Media Leader looks back on the most popular Strategy Leaders opinion pieces from the brightest minds in our industry.

The Henley Centre’s influential Media Futures 1999 analysed how the internet would impact businesses and consumers. Its authors look at how it helps us go about looking at the future of AI now.

The Kite Factory created an immersive experience of the zoo’s penguin enclosure to stand out in the busy summer period.

With attention splintered, the TV ad is no longer the main course in a brand’s Christmas campaign. We need a more evolved approach that embraces today’s media consumption habits.

Heineken’s Sarah Prentice, Initiative’s Rachel Coffey and NatWest’s Peter Rowe join Jack Benjamin to answer audience questions on planning. They discuss social spend, consideration, DEI and more.

The retailer turned to social media humour to boost awareness of its repairs offering.

Our pasts are now indexed like any other webpage. What does that do to the consumption of, and our appreciation of, media?