More Trust articles

Join us on 12 September as we find ways to create effective and engaging advertising, through smart thinking from specialists, and develop a better ad industry for today and tomorrow.

Arguably, British journalism damaged the future of its own audiences thanks to its insistence on false equivalence. With the US presidential race hotting up, will we see the same problem in media? 

The focus on cost turns pitches into competitions of who offers the lowest price, trapping brands in cycles of poor partnerships and preventing agencies from doing what they do best. How do we fix this? 

Bringing together rich datasets with high-quality continuous panel data makes sense. There are endless examples of great pairings (Tom and Jerry, salt and pepper, gin and tonic…) — sometimes, you just can’t pick between the two.

An OECD survey found that the UK has the lowest level of trust in news media. Let that be a warning to Sir Keir Starmer, who needs to encourage and strengthen a plural and independent media sector.

Latest research shows improvement from 2021, but more than half of the population still either views it negatively or is indifferent.

Outgoing president Margaret Jobling announced winners of inaugural awards.

Watch: Two of the UK’s best-known journalists make the case for why journalism matters on the eve of the 2024 general election. (Partner content)

One year on from the birth of Threads, brands are still unsure whether they should be on the site. 26PMX unpacks some reasons why it’s worth getting involved.

Reporters Jack Benjamin and Ella Sagar bring you highlights in a special episode from their conversations with senior figures around what the top focus should be for the industry this year.