More Trust articles

In a new manifesto, the News Media Association is urging the next government to take urgent action on five key policy areas affecting the industry.

Omar Oakes and Nick Manning discuss the recent ANA report into principal-based media and much more.

A number of tech companies agreed to develop and publish safety frameworks on how they will measure and combat risks associated with their AI models at the AI Seoul Summit.

Community circles encourage connection, understanding and support in the workplace and help people thrive. Here’s how to get started.

In the face of a potential US ban, TikTok’s UK & Ireland GM Kris Boger insists advertisers are expressing less concern around brand safety, even as lingering anxieties remain among publics.

Partner content: The attribution models advertisers currently use to prove campaign effectiveness are outdated in our multi-touchpoint digital landscape, writes TikTok’s UK head of client measurement.

Rankin Creative announced its rebrand at an event featuring creative figures discussing their craft.

The challenges presented in the WFA’s Media Charter 3.0 are more relevant than ever — let’s unpack them together to the benefit of both brands and agencies over the coming months.  

Last week’s avalanche of news suggests that advertising still works, so if we improve what we do, we can deliver better results for advertisers and make the world a finer place. But how? 

A World Media Group panel in London discussed how AI has the potential to upset the status quo, even though progress is slower than expected.