A potential lack of transparency and uncertain trust among consumers require careful media strategies.
More Trust articles
With consumers having to make purchase decisions influenced by seemingly opposing economic and environmental forces, brands need to carefully balance their messages.
Holding groups are increasingly using “principal-based” media trading models, but their lack of transparency goes against any progress made in client trust.
Milka Privodanova, head of Europe, Middle East and Africa at Pinterest, joins Omar Oakes to talk about the next step in the picture-sharing platform’s journey as it reaches nearly 500m users and progresses ecommerce deals with Amazon and Google.
What can politicians learn from influencers about how to reach younger audiences in a big election year?
While Piers Morgan’s YouTube move could be an experiment for News UK, Tucker Carlson showed the dangers of unscrutinised content.
What do senior industry professionals really think of what they heard from the politicians and what will likely happen next?
Other political figures including Lord Grade, Lucy Frazer and Chris Bryant also offered their visions for the future at LEAD 2024.
Media organisations should spend more time listening to their journalists rather than trying to influence what they do.
The new EU directive forces marketers to stop misleading buyers and do the hard work in becoming more sustainable.