Viewers tuning in to sample Tuesday night’s entertainment weren’t greeted with a huge variety of genres to choose from, with most of the output falling in to the relatively cost-effective genre of observational documentaries.
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New research from TubeMogul reveals that 63% would welcome an advertising-funded BBC, compared to 37% who would rather it stay as it is.
Monday night saw ITV’s brand new documentary series, Rookies, début to a robust audience which saw the youngling copper show snatch the 9pm time slot from its rivals.
Changes in television viewing habits are nowhere near as dramatic as we may think, writes MEC’s Harriet Westcott.
The challenges are real enough that programmatic video won’t be usurping linear TV advertising anytime soon – but it’s certainly a bold alternative, writes Rubicon Project’s Martyn Bentley.
Yesterday’s climatic confrontation between Serbian Men’s Singles title holder Novak Djokovic and Swiss usurper Roger Federer secured Sunday’s biggest audience.
Thursday night saw BBC One’s long running and unstoppable, slightly-famous-person-cooking show, Celebrity MasterChef (9pm), once again beat off its prime time rivals in an excited flurry of sweat, tears and innuendo.
The BBC and ITV have beaten Sky to secure a free-to-air rights deal that will see both broadcasters become home to Six Nations Rugby from 2016 to 2021.
Piriteze has launched a new campaign using Sky AdSmart, which will only show advertisements to potential hay fever sufferers on specific days, and only in particular UK regions whenever there is a medium to high pollen count.
Tuesday night saw the third series of BBC One’s cautionary soap opera The Syndicate (9pm) reach its suspenseful climax.