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30 years to the day BBC One launched its own very distinctive brand of gritty and unglamorous soap drama, last night’s celebrations finally delivered a festival of payoffs and surprises for long-term fans of EastEnders.

For a second consecutive night, BBC One secured the day’s top spot with another little-bit live episode of EastEnders, as exhausted viewers became even closer to finding out who exactly took the jam out of Lucy Beale’s doughnut.

After 307 days of agonising mystery, misdirections and murders, last night saw long-suffering fans of EastEnders finally rewarded for their enduring loyalty with a partially live episode kicking off a ‘week of revelations’.

Monday night saw Channel 4 launch a brand new week of prime time television with a satirical dig at what’s probably the UK’s easiest current target, with UKIP: The First 100 Days (9pm).

Despite a little contained disruption from ITV, BBC One led Thursday night’s viewing with a sturdy and dependable line-up of an age-old soap and one of those patronising and mind-numbing consumer shows fronted by Gregg Wallace.

Last night Channel 4 launched a new fixed rig camera set-up, this time inviting the nation to gawp at a bunch of four year olds in a nursery.

Monday night’s prime time programming offered up a deluge of grim and traumatising content for viewers to kick off a brand new week of TV with.

Why, in just three short months, has the UK’s mobile market seen so many mergers and acquisitions – and how will this impact the UK telecoms and pay-TV market structure? Megabuyte’s Philip Carse explains.

Harnessing the power of panel and device-based data, BARB’s Project Dovetail will witness the first stages of delivery in the coming months. Here, BARB’s CEO, Justin Sampson, explains what happens next.

BBC One brought the week to an end with a celebrity spectacular, as host Stephen Fry brought together the film world’s most available faces for an evening of civilised backslapping.