The challenges are real enough that programmatic video won’t be usurping linear TV advertising anytime soon – but it’s certainly a bold alternative, writes Rubicon Project’s Martyn Bentley.
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Yesterday’s climatic confrontation between Serbian Men’s Singles title holder Novak Djokovic and Swiss usurper Roger Federer secured Sunday’s biggest audience.
Thursday night saw BBC One’s long running and unstoppable, slightly-famous-person-cooking show, Celebrity MasterChef (9pm), once again beat off its prime time rivals in an excited flurry of sweat, tears and innuendo.
The BBC and ITV have beaten Sky to secure a free-to-air rights deal that will see both broadcasters become home to Six Nations Rugby from 2016 to 2021.
Piriteze has launched a new campaign using Sky AdSmart, which will only show advertisements to potential hay fever sufferers on specific days, and only in particular UK regions whenever there is a medium to high pollen count.
Tuesday night saw the third series of BBC One’s cautionary soap opera The Syndicate (9pm) reach its suspenseful climax.
The surprise deal, which will cost the BBC £750m by 2020, will be phased in from 2018/19 with the BBC taking on the full costs from 2020/21.
Public service broadcasters must respond to changes in technology and viewer behaviour, Ofcom has said in it’s latest review of public service TV broadcasting.
The unstoppable force of Celebrity MasterChef won the 9pm slot, with 3.7 million viewers and a 19% share tuning to see gurning, spray-tanned horseman of the apocalypse, Rylan Clark cook some venison.
Yesterday saw ITV’s sob-fest Long Lost Family (9pm) once again claim Wednesday’s prime time slot as the highly theatrical factual drama easily beat its rivals.