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From Thinkbox’s surprising new Payback 4 study, to David Abbott’s legacy as an advertising great, this week Dominic Mills is taking lessons from the present as well as the past.

The transaction, which is pending approval, will create a formidable content distribution leader across mobile, video and broadband platforms as AT&T gains access to DirecTV’s 40 million subscribers.

Saturday afternoon brought a sense of occasion for many football fans across the UK as the final of the 133rd season of the FA Cup wrapped up as many were basking in the sunshine.

After opening with 2.5 million viewers, the latest reality contest to take The Great British Bake Off format a step too far, saw the audience trickle away over the following thrilling weeks.

Coast Australia (BBC Two, 9pm) featured landscapes so vast and epic it makes you wonder why they even bothered with the UK in the first place.

The news means BT Sport has captured 24 per cent of all pubs, including groups and independents, according to research by Sweeney Pinedo. In statement, BT said this placed “BT Sport neck and neck with Sky at 25 per cent.”

Following a wave of acquisitions and consolidation in the television market, the question left hanging in the air is whether ITV could itself become a takeover target. By Raymond Snoddy.

For the year ending 30 April 2014, ITV’s share of viewing, based on Barb data, dropped from 23.4% in 2013, to 21.6% this year – a percentage change of 7.69%.

Tuesday night saw Sally Wainwright’s superior small town drama Happy Valley (BBC One, 9pm) slip further into darker territory as West Yorkshire’s most sadistic kidnapper literally lost the plot.

Aligning TV’s mass reach with online video’s mass addressability, you create a modern multiplier for advertisers, says Videology’s head of global TV strategies, Rhys McLachlan.