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Tuesday night saw punishing thriller, The Missing (BBC One, 9pm), hurtle towards its finale as James Nesbitt’s tortured journey continued.

Programmatic specialist Infectious Media has announced a new service that deploys ads on desktops and tablets “within milliseconds” of a TV advert appearing.

Last night saw the first lucky campmate finally being released from the TV compounds of I’m a Celebrity…Get Me Out of Here! (8:30pm) with viewers deeming ex-Premier League footballer Jimmy Bullard no longer worthy.

TV is one of the fastest-moving areas of programmatic advertising, says Videology’s head of global TV strategies, Rhys McLachlan. Is the ad tech industry ready to deliver?

Saturday night’s all-star prime time entertainment officially kicked off at 7pm on BBC One as Strictly Come Dancing rolled out more cheesy routines and big Bollywood numbers in an attempt to keep the restless masses amused.

Thursday night brought an end to David Attenborough’s fascinating – and sometimes slightly traumatic – Life Story (BBC One, 9pm).

Fru Hazlitt, managing director of ITV commercial and online, has stepped down from her role after almost five years at the broadcaster.

Thursday night brought the second ever clash between two of terrestrial telly’s big hitters as BBC One’s boardroom farce once again went head to head with ITV’s itchy jungle histrionics.

Despite industry reservations, AudienceScience’s Natalie Mazer argues that TV should embrace programmatic sooner rather than later.

The TV viewing nation was given sweet relief from Kendra Wilkinson’s jungle anxiety in I’m a Celebrity…, with ITV replacing the big budget reality mayhem (and most of the evening schedule) with some good old fashioned football.