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Channel 4 claims it is the first first broadcaster in Europe to develop a programmatic platform for agencies to buy VOD ads against its unique audience segmentation as part of a partnership with Freewheel.

The picture postcard 1950s-set crime drama opened up with 5.2 million viewers at the start of October and features a tortured vicar and a Gruff Geordie cop called Geordie, his partner in bromance and crime-solving.

9pm last night brought the eighth and final episode of Downton Abbey’s (ITV) fifth series which saw the Crawleys up sticks and head for the smoky and hedonistic metropolis of London.

As Decipher launches its Wave 5 Mediabug research, Matt Walters, senior consultant, talks us through the competition in the electronic sell-through (EST) market.

Thursday night saw two ‘niche’ period dramas go head-to-head in a prime time confrontation, with both ITV and BBC Two offering up explosive series finales.

BBC Store is set to launch in March 2015 and will be headed up by former Virgin Media and BT executive, Jonathan Green.

As EE launches its new TV service, a senior consultant at Decipher says the firm now has the opportunity to integrate its mobile/broadband customer data with EE TV usage data – can it break new ground in the UK?

Standards of measurement as much as technologies seemed to be the challenge for the research bosses at the asi European TV Symposium, as they considered the key requirements for audience measurement across all platforms.

Last night brought the latest instalment from Alan Sugar’s uncomfortable comedy show The Apprentice (9pm), with the fifth episode continuing to expose all the remaining contestants for the clueless oxygen thieves that they are.

“Innovation has been driven by broadcast channel brands for the last ten years, now it will come from the set top box operators,” said Nigel Walley, managing director of Decipher, at the asi European TV Symposium in Madrid.