Monday evening brought a deluge of soapy froth and gritty thrillers to the nation’s TV screens, with the prime time festivities kicking off with a (relatively) quiet trip to the peaceful Yorkshire village of Emmerdale at 7pm.
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Amazon’s entry into the dongle market will see it offer content from services including Netflix, Prime Instant Video, Hulu, Spotify and Pandora for $39.
Strictly Come Dancing (6:30pm) proved yet again that Saturday audiences crave light and frothy action over convoluted reality drama.
Following MediaTel’s Automated Trading Debate, Lindsey Clay, CEO of Thinkbox, cements her views on the idea that TV advertising could, like other media, go programmatic.
AMC Networks is responsible for popular programmes including The Walking Dead, Mad Men and Breaking Bad.
YouView has added a new BBC iPlayer and Connected Red Button service to its line-up, giving customers access to a range of new content from the BBC.
Hill takes over from Neil Mortensen, who is leaving Thinkbox to become director of planning and research at ITV.
Thursday night brought the return of a broadcasting legend to BBC One with renowned naturalist David Attenborough’s new prime time series, Life Story (9pm).
The move hopes to provide a single-source solution for advertisers to carry out cross-platform campaigns that can be optimised for bottom line results via Videology’s platform.
Based on compelling new evidence, the idea that digital advertising is going to suck the life out of traditional television is looking increasingly unlikely, finds Raymond Snoddy.