On 28 February, ITV made news with Britain’s first ever paid for product placement. Nestle paid £100,000 to place their Dolce Gusto coffee machine in the background of the Chef’s kitchen featured on the This Morning show.
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The cardinal sin of advertising was committed last night – when Lord Sugar’s would-bes tried to convince press director Dom Williams that he should pay rate card for launch issue ads. Well, in fact they didn’t try very hard – it seemed like they just stood there… intransigent in all senses… and bonkers! As usual.
Decipher’s Nigel Walley and Samsung’s Dan Saunders talk connected TV; the BBC; and strategy.
ITV has applied for consent to broadcast exclusive live coverage of the Rugby World Cup Finals Tournament 2011.
Ahead of Wimbledon next week, Alice Dunn, marketing executive at Kantar Media, looks at the coupling between tennis-followers and potential 3D consumers…
In response to Jim Marshall’s latest column, Ofcom trading review: a little too late?, John Billett claims his comments are “unwise and ill-informed”…
“Advertisers are being woefully let down by EPG offerings,” says Oli Newton, head of emerging platforms at Starcom Mediavest Group.
Jim Marshall says Ofcom needs to spend its time managing a TV market that is evolving very quickly, and it will best do that, not by introducing new rules, but by letting existing regulations apply until such a time when the market decides that they are obsolete and no longer relevant…
Nigel Walley, CEO, Decipher, said this year will see the connected TV market “sky-rocket”.
Dan Saunders, head of content services at Samsung, says consumers are already buying connected TV products, whether they know about it or not.