I always enjoy reading Greg Grimmer’s blogs and last week’s was no exception. His memories of trading (intellectual) blows with Phil Georgiadis at Media 360 a few years ago – about the future of online advertising – felt both nostalgic and curiously contemporary at the same time. There was one paragraph, though, that got me thinking about the whole topic of reach and frequency and its relevance in today’s communications landscape.
Showing 4621-4630 of 8,239
More Tv articles
Channel 4 has partnered with zeebox to give Desperate Scousewives viewers a bespoke social TV experience, via the recently launched zeebox app.
Jim Marshall says in our modern world of joined up media channels integration is now key. What this means in practise is that campaigns cannot begin and end with just a TV ad…
ITV1 banked the top three programme spots in October with the all-new X Factor line-up and the second series of Downton Abbey.
ITV1’s new I’m a Celebrity… Get Me Out of Here! started on a high last night. TOWIE’s Mark Wright joined fellow celebs as they entered the jungle in front of a peak audience of 10.8 million viewers.
Nearly 50% of consumers are using another electronic device while watching TV at home, according to findings from a new wave of ‘Living with Digital’ consumer research carried out by Futuresource Consulting.
Matt O’Grady’s research won the Tony Twyman award at last week’s 2011 European TV Symposium in Amsterdam for the best paper, sponsored by RSMB TV Research.
Netflix Inc. and Metro-Goldwyn-Mayer Studios Inc. have announced a new multi-year licensing agreement that will make Netflix the exclusive subscription streaming service in the UK and Ireland for most first-run feature films from MGM.
Bloomberg has launched a Bloomberg TV+ app for Apple’s iPad, which will enable tablet users to view its live on-air video stream and on-demand content.
ITV1’s new drama The Jury debuted with more than 6.2 million peak viewers in the prime time slot last night.