The first ever UK product placement communication effectiveness research has just been released. Taking a sample of recent placements in UK dramas this unique process shows that advertisers frequently achieve as much value from the overseas export versions of the programme as they have received from the original UK transmission.
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Ciaran’s latest drama on the cobbles brought in the highest amount of viewers last night with the second episode of Coronation Street peaking at 8.9 million.
The BBC had a successful weekend with the ratings as Saturday night’s Strictly Come Dancing saw BBC One peak with over 12.2 million viewers, holding 45.5% of the audience share, beating ITV1’s X-Factor’s peak of 10 million viewers.
In a brand new video feature for MediaTel’s Newsline, the star of our Youth, Media & Technology event Amy Daramola gives her views on all things television.
Major communication innovation is historically driven by the distribution mechanism; the first transatlantic cable was laid nearly a hundred years ago and has enabled the great leaps in communications for the last century that we’re only just capitalising on.
Ever wanted to know how young people consume television… do they really enjoy watching it on their mobile phones or are they too busy gaming to sit down in front of the big screen with their families?
The latest goings on down under in ITV1’s I’m a Celebrity proved to be more than a match for BBC1’s coverage of Children in Need Rocks Manchester charity concert.
This years asi European TV Symposium held in Amsterdam opened the doors to Facebook and Google for the first time, recognising their growing significance in social TV and in TV research.
“Don’t be seduced by opportunistic solutions from the digital world,” RSMB managing director Steve Wilcox warned delegates at the asi 2011 European TV Symposium during the event’s main research session. “What sounds plausible on the surface may fall down in operation.”
ITV1 secured the prime time slot last night with the third episode of I’m a Celebrity peaking with 8.4 million viewers.