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ITV has announced two new sponsorship deals, with Sekonda and Ford, for programmes that include top celebrities such as Rihanna, Michael Buble and Will Young.Sekonda is set to sponsor a music package on ITV1 which includes its new variety show For One Night Only and the one-off show hosted by Fearne Cotton, Everybody Dance Now.The… Continue reading ITV Announces Two New Sponsorship Deals

BSkyB has appointed Andy Brent as the new group brand marketing director, following a six-month search since Matthew Anderson’s departure.Brent will join Sky on October 1 and report directly to the company’s chief executive, Jeremy Darroch.He will be responsible for brand marketing across Sky’s range of home entertainment services, including its ‘See Speak Surf’ and… Continue reading BSkyB Appoints New Brand Marketing Director

Channel 4’s penultimate The Secret Millionaire show, with haulage tycoon Hilary Devey, banked more than four million viewers last night.The popular series has consistently reached high viewing figures and yesterday’s programme, set in Rochdale, was no exception, securing a peak audience of over 4.2 million viewers and a 17.6% audience share.Meanwhile, BBC One’s Mutual Friends,… Continue reading The Secret Millionaire Banks Over 4 Million Viewers

Charles Allen has accepted his second non-executive directorship this week, following his appointment at Endemol on Monday.Allen, the non-executive chairman of Global Radio and former ITV chief executive, will join Virgin’s board as a non-executive director.Virgin Media has also appointed John Rigsby, former senior executive of Time Warner, as a non-executive director.Jim Mooney, chairman of… Continue reading Charles Allen Accepts Non-Exec Role At Virgin Media

A Labour MP has asked the government to step in as the football row continues between Setanta and the free to air broadcasters today.MP John Grogan said the culture secretary should put football in the category of listed events to guarantee football highlights on free to air television, following doubts over whether England’s World Cup… Continue reading MP Calls For Government To Step In As TV Football Row Continues

Informa Telecoms and Media’s latest forecast predicts that 67 million digital TV households will be added worldwide in 2008. This figure will bring the worldwide total to 343 million, putting digital penetration of TV households at 24% by year-end. The North American penetration rate will exceed 77%, with Western Europe at 63%. A further 62… Continue reading 67m Digital TV Households To Be Added In 2008

BBC Two’s Dragon’s Den finale banked a peak of more than four million viewers last night, with a 15.8% audience share between 9pm and 10pm.The last in the series saw pitches from personalised mobile phone ring tone hopefuls, as well as taking a look back at the Dragon’s most memorable investments.However, BBC One stole the… Continue reading Last Dragon’s Den Banks Over 4m

The Scottish Broadcasting Commission has said that Scotland should get its own publicly funded digital television channel.The independent inquiry said that Scotland needs its own news and current affairs programmes, with budgets to also produce its own entertainment and drama series, similar to the S4C Welsh channel.The commission, which was set up 13 months ago… Continue reading Inquiry Says Scotland Needs Its Own Digital Channel

An average of just 887,000 viewers tuned in to see the England v Andorra match on Setanta Sports 1, the only channel airing the game on Saturday, securing them a 4.7% share of multi-channel homes.Last week, the channel controversially failed to reach a deal with ITV or the BBC over the rights to broadcast the… Continue reading 887,000 Tune In For England v Andorra On Setanta

Broadcasters are working on an ultra-high definition format called Super Hi-Vision, which has a resolution 16 times higher than a full HD image.The IBC show in Amsterdam is staging the first demonstration delivered by satellite, which is a collaboration between public broadcasters NHK of Japan, RAI in Italy and the BBC in the United Kingdom.The… Continue reading Broadcasters Demonstrate Super Hi-Vision