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Thinkbox has commissioned PricewaterhouseCoopers (PwC) and Holden Pearmain to undertake a new analysis of the impact of advertising investment on brand value.The study follows last year’s Payback Study with PwC, which examined over 700 brands across seven categories and showed that TV advertising pays back 4.5 times its advertising investment.The new research updates the original… Continue reading Thinkbox Commissions New Analysis Of The Impact Of Advertising Investment On Brand Value

More than 27.4 million UK internet users (78% of the total UK internet audience) viewed 3.2 billion videos online in June 2008, according to the latest data from the comScore Video Metrix service. Google Sites, driven by the popularity of YouTube.com, attracted nearly half of all videos viewed online in the UK, followed by BBC… Continue reading More Than 27.4m UK Internet Users Watched 3.2bn Videos Online In June

Paul Jackson, ITV’s director of entertainment and comedy, is set to leave the role by the end of the year.Jackson is reportedly going to return to production, while ITV decides whether or not to replace him.Peter Fincham, ITV’s director of television, said: “Paul is a legend in the entertainment and comedy world. He committed to… Continue reading Paul Jackson Set To Leave ITV

Ofcom has warned that Channel 4 faces a £100 million a year funding gap by 2012 because of the “external situation” in the market.The Ofcom chief executive, Ed Richards, made comments about the public service broadcasting review before a speech at the Royal Television Society, which is due to take place later today.He said Channel… Continue reading Ofcom Warns That Channel 4 Faces £100m Funding Gap

ITV’s executive chairman Michael Grade has branded YouTube a “parasite” that lives off the broadcaster’s £1 billion-a-year content and says he doesn’t see Google as a threat.Speaking to Ray Snoddy in a pre-recorded interview for the IBC technology convention, Grade said: “The day that Google or Joost or any of these people start investing £1… Continue reading Grade Says YouTube Is A “Parasite”

BBC Two’s new programme, Amazon with Bruce Parry, pulled in a peak of more than 3.4 million viewers last night, putting it well ahead of Channel 4 in the 9pm ratings war.The first in the series, which saw the former Royal Marine go on a journey to find the source of the river in the… Continue reading BBC Two Pulls In Over 3.4 Million Viewers

People in the UK are continuing to watch more broadcast TV, according to the latest BARB figures.The figures show that total broadcast TV viewing in August was up 13% on August 1993, with total commercial TV viewing up by 21%.The growth is being driven by commercial TV viewing, with 2.19 hours of commercial TV being… Continue reading UK Viewers Continuing To Watch More TV

BT has voiced its concerns about Project Kangaroo to the Competition Commission, warning of its ability to distort competition and command increasing proportions of ad revenue.In its submission to the Competition Commission inquiry into the proposed video-on-demand venture, BT said it thought Kangaroo would substantially reduce competition as the three broadcasters would control most UK-produced… Continue reading BT Voices Concerns Over Kangaroo

Saturday evening saw the return of Strictly Come Dancing, with a host of new celebrities attempting to foxtrot their way to the final.The hour-long show, on BBC One from 6.30pm-7.30pm, had a peak of 6.5 million viewers or a 33.2% audience share, while an average of six million stayed with it throughout its running time.Over… Continue reading Return Of Strictly Come Dancing Gets 6.5m

BBC 6 Music has announced a new weekend schedule for the autumn, with Huey Morgan and Dave Pearce joining the station.From October, Huey Morgan, lead singer of the Fun Lovin’ Criminals, comes to 6 Music’s Sunday with his radio presenting debut.Morgan said: “I’m thrilled to be joining 6 Music. As a huge music lover it… Continue reading BBC 6 Announces New Weekend Schedule