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ITV, Virgin Media and Discovery have signed a product placement code of conduct put together by TV producers’ trade body Pact.The joint industry code of conduct has been introduced to address concerns about paid for product placement and to complement the regulatory regime that the European AVMS Directive would require the UK to implement if… Continue reading Broadcasters sign product placement code of conduct

UKTV History confirmed it will be re-branded Yesterday from early next year, with a new emphasis on modern events.A re-launch of UKTV’s factual channel group, which also includes UKTV People and UKTV Documentary, has been planned since August.UKTV People and UKTV Documentary will turn into Blighty and Eden under the new re-brand, according to reports.Yesterday… Continue reading UKTV History is to be re-branded Yesterday

ITV has signed a new VoD deal with BT, the first of its kind for the broadcaster, to supply a range of programmes to BT’s digital TV service.BT Vision customers will have access to key episodes of ITV’s shows, including Coronation Street, Emmerdale and The X Factor, from next month.BT’s VoD customers will also be… Continue reading ITV signs VoD deal with BT Vision

Richard Woolfe is set to leave his role as Sky1 controller to join Channel Five in a newly created senior programming position.Five’s new chief executive, Dawn Airey, persuaded Woolfe to join her team as channel controller, in charge of commissioning, scheduling and strategy.Airey’s other recent hire, Jeff Ford, has been appointed as managing director of… Continue reading Richard Woolfe joins Five

Princess Productions has been awarded the multimillion pound contract for Channel 4’s youth strand T4.The company, which makes Channel 4’s Sunday Night Live and Five’s The Wright Stuff, managed to fight off competition from Done & Dusted and Eyeworks UK in the final round of the tender process.Eyeworks UK, formely known as At It, has… Continue reading T4 contract is awarded to Princess

WPP has signed a definitive agreement to swap certain assets with The Nielsen Company, which will allow the group to complete its £1.1 billion takeover of Taylor Nelson Sofres (TNS).The deal will see WPP give up its 50% stake in Nielsen, which will mean Nielsen will now own 100% of the international television audience measurement… Continue reading WPP and Nielsen agree to swap assets

Five is set to launch a dedicated children’s channel following the success of its kids’ strand Milkshake.The broadcaster could roll-out its first digital channel since 2006 as early as next year, according to reports.Carl Ratcliff, head of brand strategy and marketing at Five, said: “Our Milkshake brand is very strong, so we are in ongoing… Continue reading Five to launch dedicated kids’ channel

A new report has found that cutting TV advertising budgets relative to competition is very likely to shrink ‘brand value’ – the willingness of consumers to pay a relative premium for a specific brand.Produced by PricewaterhouseCoopers LLP (PwC) for Thinkbox, the report shows that, within a year, reducing share of advertising investment – in particular… Continue reading New report finds that cutting TV advertising can damage brand value

ITV has insisted that its decision to integrate its online assets into its programming operations last week was not a cost-cutting tactic.The restructure will see all of ITV’s online assets, which include video streaming, ITV programming and project Kangaroo, fully integrate with ITV’s family of broadcast channels (see ITV integrates online and programming operations).Michael Grade,… Continue reading ITV insists online and video merger is not a cost-cutting tactic

The X Factor topped the weekend viewing figures once again, pulling in more than 10.7 million peak viewers to ITV1 on Saturday evening.An average of almost 10.2 million average viewers tuned in to see the remaining acts sing Mariah Carey hits, securing ITV1 with a massive 42.6% audience share, while a further 9.2 million peak… Continue reading The X Factor stays on top