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Royal Mail has launched its first commerical advertising and communications channel ‘Matter box’, with free brand representations from a number of international household names.As part of the company’s drive to “deliver innovation in marketing to engage consumers”, Royal Mail plans to deliver the product to over 30,000 UK customers this weekend.Matter box was trialled earlier… Continue reading Royal Mail unveils new commercial advertising channel

Independent production company RDF Media has been sold to Bidco, a investor set up by RDF’s executives, for £52 million.RDF’s independent directors Richard Eyre, Maggie Carver and Tim Weller revealed that they had received a cash proposal for an offer of 120p per share earlier this month.The production company, which is behind programmes such as… Continue reading RDF Media sold for £52 million

New research shows that VOD via TV is watched more often and for much longer than IPTV. The TV 3.0: The Digital and Internet TV Report produced by Continental Research shows that satisfaction with the overall VOD via TV viewing experience is 91% compared with only 62% amongst IPTV viewers. The research suggests that IPTV… Continue reading VOD via TV watched more often and for longer than IPTV

The government has withdrawn its plans to award £14 million to Channel 4 to help the broadcaster with the cost of the digital switchover.In a statement today, culture secretary Andy Burnham, said the plan had been overtaken by events because forthcoming proposals on Channel 4’s future funding would be “more wide-ranging”, according to reports.The government… Continue reading Government withdraws Channel 4 funding plans

ITV1’s live coverage of the Villarreal v Manchester United match pulled in almost 6 million peak viewers last night.The UEFA Champions League Group E game, which saw both teams fail to score, attracted 4.7 million average viewers and a 19.9% audience share between 7.30pm and 10pm.Meanwhile, in between the match, BBC One had its share… Continue reading UEFA Champions League scores 6 million viewers

The 2009 Newspaper Awards has added a new category to reward advertising and marketing agencies that use newspapers as a central part of their media campaigns.The creative award, named ‘Campaign of the Year’, will go to the agency who has used newspapers the “most creatively and successfully to promote a product or service”.Gary Cullum, director… Continue reading Creative category launched for 2009 Newspaper Awards

TV, Internet and Mobile usage in the US has continued to increase, according to Nielsen’s ‘A2/M2 Three Screen Report’. As of the third quarter this year, the average person in the US watched approximately 142 hours of TV in one month, while the average time a US home used a TV set during 2007-08 is… Continue reading TV usage in the US reaches an all-time high

The X Factor kept hold of its weekend top spot with over 12 million peak viewers, despite the publicity surrounding John Sergeant’s exit from Strictly Come Dancing last week.More than 10.6 million average viewers tuned in to see the Take That X Factor special on Saturday between 7.25pm and 8.55pm, securing ITV with a 43%… Continue reading The X Factor retains its weekend crown

The BBC has unveiled its Christmas schedule, which is full of seasonal specials and “entertainment for all the family”.Top of the Pops will be back on BBC One for two one-off specials on Christmas Day and New Year’s Eve, despite Simon Cowell’s attempts to get ITV to buy the rights to the programme (see Cowell… Continue reading BBC unveils Christmas line-up

Lord Carter, the newly installed communications minister, has indicated that the BBC could face competition for state funding of public service content in a fully digital future.The former head of Ofcom refused to rule out the possibility of splitting the licence fee following completion of the digital switchover in 2012.“Parliament very recently had that debate… Continue reading BBC could face competition for state funding