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According to a new JupiterResearch report, On-Demand Video Advertising: Embracing Consumer Control of Video Content more than 60% of Europeans don’t watch on-demand video, and even on-demand loyalists spend most of their media time with traditional TV. JupiterResearch said that although on-demand video consumption is still a niche behaviour in Europe, advertisers must develop innovative… Continue reading 60% Of Europeans Don’t Watch On-Demand Video

Recent Strategy Analytics research forecasts that 90% of UK homes will be watching High Definition TV by 2020 as long as Ofcom allocates spectrum on the digital terrestrial television (DTT) platform for HDTV. Without HD on DTT, a mere 60% of homes would be watching HDTV by 2020. This report, HDTV and DTT: The Impact… Continue reading 90% Of UK Homes Could Be Watching HDTV By 2020

A new report from Screen Digest forecasts that there will be up to 82 million European HD ready households by 2010 (48% of TV households). Screen Digest says that HD TV set penetration is increasing rapidly due to the success of flat panel TVs and the European ‘HD ready’ logo endorsed and promoted by manufacturers,… Continue reading European HD Market To Grow

Nearly two out of three US mobile TV subscribers are male, and nearly half are below the age of 35, according to the results of a new study from comScore. The study, based on a survey of more than 2,000 mobile phone users, analyses American’s usage of, and attitudes towards, mobile TV, revealing a higher… Continue reading US Mobile TV Popular Among Males and Younger People

Revenues took a tumble in March year on year, as each terrestrial commercial broadcaster suffered a fall.GMTV felt the largest percentage fall as its revenue fell by over 8.5% year on year, ending the month with just under £4.5 million.ITV1’s revenue woes continued as it shrank by nearly £5.8 million year on year, a drop… Continue reading TV Market Round-Up – March 2007

March saw viewing share in all TV homes fall for terrestrial broadcasters, with ITV1 faring worst with a drop of over one percentage point year on year.A similar pattern played out in digital homes as all terrestrial broadcasters lost share year on year.All ViewingITV1 had a poor month in March as the broadcaster continued to… Continue reading Television Viewing Round-Up – March 2007

European sales of HDTV and video devices will grow by 158% this year, reaching 28.1 million units, according to new research from the Strategy Analytics Connected Home Devices service. The report, Europe’s High Definition Homes, says that by 2012, 70% of European homes will own at least one HD-capable TV, up from 8% in 2006.… Continue reading European Sales Of HDTV Devices To Reach 28.1 Million Units

According to new figures from Freeview, it is now the most popular way to watch multichannel TV in the UK, overtaking Sky for the first time. Freeview says that it has sold about 1.7 million Freeview TV sets and set-top boxes in Q1 2007, with about 500,000 of those going to houses going digital for… Continue reading Freeview Moves Ahead Of Sky

2007 could be the breakout year for HDTV in the consumer marketplace, according to a new report from IMS Research. IMS Research says that pay-TV operators around the world, both cable and satellite, have launched HD services, with more to follow them. However, uptake has been slow as, for some operators, the selection of channels… Continue reading 2007 Could Be Breakout Year For HDTV

The latest IPA Trends in Television report, for Q4 2006, shows that recorded television viewing levels are continuing to decline with average daily viewing levels now standing at 3.60 hours. Share of viewing for non-terrestrial channels declined slightly for the first time in a year, according to the IPA figures. The IPA said that the… Continue reading Television Viewing Levels Continue To Decline