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The big Champions League football match between Liverpool and Marseille on ITV1 was pretty much level with BBC One’s offering of soaps and drama last night.At 7.30pm on BBC One, EastEnders picked up a peak of 8.1 million adults (a 40% share of the audience) in an episode which ended on a cliffhanger when Phil… Continue reading Liverpool Locks Horns With BBC One

BBC One’s Strictly Come Dancing was the big winner on Saturday evening, picking up a peak of 10.5 million adults (a 50.8% share of the audience) in its 5.30pm timeslot.An average audience of 9.7 million adults (a 49% share) stuck with the programme for its hour and a half duration.The X Factor on ITV1 was… Continue reading Strictly Come Dancing Gets 10.5 Million Adults

GCap Media’s Capital 95.8 has signed a multi media promotional deal with 20th Century Fox to support the DVD release of The Simpsons Movie on 10th December 2007.Launching on-air on Monday 10th December, listeners of Johnny Vaughan’s Breakfast Show can text in to guess how fast a Simpsons Movie character is talking.If guessed correctly, the… Continue reading Capital 95.8 Signs Simpsons Movie Deal

Younger adult viewers are two-and-a-half times more likely than older viewers to be technologically proactive in catching up on television shows they missed, according to a new study by The Nielsen Company. The same study reported that more than half of older viewers will do nothing or wait for reruns if they miss an episode.… Continue reading Younger Viewers Work Harder To Catch Up On TV

Freeview is to launch a new catch-up service giving viewers the chance to watch popular programmes they might have missed and also plans to add subscription pay channels to its offering.Ilse Howling, Freeview general manager, said that the catch-up service was about giving people more value and would make Freeview a “more sophisticated” platform.She added… Continue reading Freeview To Launch Catch-Up Service

The recent unveiling of Kangaroo – the joint on-demand video service from BBC Worldwide, ITV and Channel 4 – has stirred the ever-changing IPTV and VoD market.With such a wealth of content available to the three broadcast behemoths, Kangaroo is likely to be highly successful, with many suggesting it will push the likes of Joost… Continue reading Feature: Content-Rich Kangaroo Looks To Dominate VoD Market

The aftermath of the jungle antics of I’m A Celebrity… Get Me Out Of Here! lured 4.7 million adults on average to ITV1 between 9pm and 10.30pm last night, giving the channel a 21.3% viewing share.The programme, which tracked what the ‘celebrities’ got up to after their exit from the Aussie jungle, was the highest… Continue reading I’m A Celeb Special Lures 4.7 Million

A new drama based on the best-selling novel by Alexander McCall Smith, The No. 1 Ladies’ Detective Agency, and a drama retelling the last week in the life of Jesus Christ headline the winter 2008 season on BBC One.Roly Keating, acting controller of BBC One,said: “The winter schedule on BBC One reflects a confident and… Continue reading BBC One Unveils Winter Schedule

The number of markets offering the mobile broadcast TV is set to triple in the next two years, to 18 by the end of 2008, according to a new report from Screen Digest. Screen Digest believes that broadcast will become the most prevalent method to deliver TV to mobiles, with the more niche approach offered… Continue reading Mobile Broadcast TV Set To Grow

Thinkbox, the UK marketing body for commercial TV, and the Internet Advertising Bureau (IAB) have today announced they are joining forces to undertake a new research project examining the effectiveness of using TV and online together in advertising campaigns.Both the IAB and Thinkbox are encouraging UK agencies to submit campaigns to take part in the… Continue reading Thinkbox And IAB In Joint Research Project