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ITV could be fined 7% of its annual net advertising revenue if it gives its public services broadcasting licences back to Ofcom.Under the 1990 Broadcasting Act, PSB licence holders who fail to provide the service they are contracted for face a financial penalty of whichever amount is larger: £500,0000 or 7% of the qualifying revenue… Continue reading Ofcom Could Fine ITV If It Ditches PSB Licences

UBS media analyst Michael Morris has forecast US advertising spending of $172 billion in 2009, down from $183 billion in 2008. Overall, TV ad spending is expected to drop 8% to $44 billion from 2008. Local TV stations, in particular, will be getting the brunt of the drop said Morris – down 12% to $26… Continue reading US Adspend To Reach $172bn In 2009

More than nine million US households are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today, according to new research from The Nielsen Company. Another 12.6 million households have at least one television set that will no longer work… Continue reading Over 9m US Households Not Ready For Digital Switchover

Discovery Communications is set to launch a new channel brand in the UK next year, after buying a Freeview slot at auction.The broadcaster, which currently owns channels including Animal Planet and The Discovery Channel, will offer the channel free of charge as it attempts to step away from its pay-TV model, according to reports.Content on… Continue reading Discovery Channel Set For Freeview Launch

Ofcom has confirmed that the BBC, ITV and Channel 4 will all be allocated slots on Freeview to provide HD services in time for the 2010 World Cup.The broadcasting regulator today revealed the results of the tender process to launch the first three HD channels, starting with the Granada region from the end of next… Continue reading Ofcom Allocates Freeview HD Slots To BBC, ITV And Channel 4

Channel 4 is launching targeted advertising via one of the UK’s main IPTV services, Inuk.A deal between Packet Vision, an IPTV ad technology provider, Channel 4 and Inuk Networks’ Freewire IPTV service means that targeted ads will be carried around Channel 4 content on the IPTV network, according to a report on Brand Republic.The Freewire… Continue reading Channel 4 Launches IPTV Targeted Advertising

ITV1’s new drama Wired pulled in over 5 million peak viewers, with an average 21.3% audience share, last night.The first in the new high-finance drama series, with Jodie Whittaker and Charlie Brooks, secured a decent average audience of 4.8 million viewers between 9pm and 10pm.At the same time, BBC One’s Crimewatch banked 4.1 million average… Continue reading Wired Attracts Over 5 Million Viewers

ITV has signed its biggest ever advertiser-funded programming deal with the business software company, Sage, to produce and air the 1980’s show – The Krypton Factor.Sage has signed a sponsorship deal with ITV1 to fund the production of the game show, which is set to include integrated sponsorship credits around the show.Additional and exclusive content… Continue reading ITV To Air The Krypton Factor In New Ad-Funded Deal

Polly Cochrane, Channel 4’s director of marketing, is to leave the broadcaster after 10 years following a restructure of her division.Cochrane is expected to leave in the new year after overseeing the planning stage of the marketing, communications and audiences reorganisation.It is understood that Channel 4 will not be directly replacing Cochrane, who has responsibility… Continue reading Channel 4’s Director Of Marketing Steps Down

Virgin Media today announced the first three-month advertising trial on its on-demand TV platform, taking place across north London from this week.Royal Mail, John Lewis, Kelloggs and a number of other brands are set to have their adverts broadcast around selected on-demand programmes from Virgin Media TV, Channel 4 and Warner TV.The technology used by… Continue reading Virgin Media Launches First On-demand TV Ad Trial