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The global TV advertising market is set for a tough two years, with the outlook improving from 2010 to 2012, according to a new forecast from Screen Digest.The research predicts that 2008 will be a difficult trading year for TV advertising, with spend growing at a lower rate than the economy, at only 1.9% in… Continue reading Global TV Ad Market Set For Tough Two Years

Online market research firm eMarketer projects that 154 million people in the US will download or stream video content on the internet at least once a month in 2008. This year, 80% of internet users are expected to watch video, accounting for 52.5% of the total population. David Hallerman, eMarketer senior analyst, and author of… Continue reading Online Video A Big Hit In US

Last night saw the final of Masterchef on BBC Two, with the show grabbing a peak of 5.5 million adults, or a 23.8% share of the audience.On at 8pm, an average of 4.9 million adults stayed with the programme for its hour duration, with James Nathan finally triumphing.It beat both Waterloo Road on BBC One… Continue reading 5.5m Watch Masterchef Final On BBC Two

January saw across the board declines for all the terrestrial channels, with Channel 4 and Five jointly recording the biggest year on year dips.Both stations fell by 6.6% compared to January 2007, to stand at £ 48.59 million and £ 19.34 million respectively. ITV1 had the next biggest year on year fall, down by 2%… Continue reading TV Market Round-Up – January 2008

Channel 4 has said that its video-on-demand service, 4oD, has served more than 100 million programme streams and downloads since its launch in December 2006.The broadcaster said that its most popular programmes have been Hollyoaks, Skins, Shameless, Big Brother and Peep Show.It has seen rapid growth since January 1, with six million full-length PC programme… Continue reading 100m Programme Downloads For 4oD

ITV has hired former BBC One controller Peter Fincham to take over from Simon Shaps as director of television.ITV has also announced that Michael Grade has agreed to stay in post as executive chairman until the end of 2010, one year longer than his original three-year term.Shaps, who has headed ITV’s channels division since 2005,… Continue reading Fincham To Replace Shaps At ITV

Virgin Media has announced that it added 24,000 net cable subscribers in the fourth quarter of 2007, while churn dropped to 1.4% from 1.7% in the previous quarter.The cable company also saw its broadband subscriber net additions grow by 15.6% to 111,200, up from 96,100.Its earnings before interest, tax, depreciation and amortization, increased by 2.6%… Continue reading Virgin Media Enjoys Subscriber Boost

The camp drama of Hotel Babylon was a big hit last night, with guest star Alan Davies helping to bring in a peak audience of 5.1 million adults.The BBC One show, on at 9pm, had an average audience of five million adults (a 23% share).It was a strong night for the Corporation’s main channel, with… Continue reading 5.1m Adults Check Into Hotel Babylon

Thinkbox, the television marketing body for the UK’s main commercial broadcasters, has commissioned a major new independent study to examine how TV programme sponsorship works.The study will include detailed examination of the implicit and associative effects of sponsorship and how it can best be evaluated and measured.Thinkbox has commissioned research consultancy Duckfoot to carry out… Continue reading Thinkbox Commissions Major Research Into TV Sponsorship

There are still 26 million television sets in the UK which need to be converted to digital or replaced before switchover, according to a new report from The National Audit Office.Although the report found that 85% of households have already switched from analogue to digital TV for their main set, 31% of people do not… Continue reading 26m TV Sets Still To Go Digital