Total commercial TV impacts reached an all time high last year with an increase of almost 4% on 2006, a growth of more than 10% since 2003, according to TV marketing body Thinkbox, which released the full year BARB figures today.The organisation said 2.25 billion TV ads are now watched every day in the UK,… Continue reading TV Impacts Reach All Time High In 2007
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Mars brand Pedigree is to fund the new ITV1 series Dog Rescue, making it the first fully advertiser funded programme to be developed and produced by ITV.The observational documentary is set in two of the UK’s busiest animal re-homing centres, The Dog Trust in Harefield and Manchester Dog’s Home and follows the dedicated team of… Continue reading ITV1 To Launch First Fully Ad Funded Programme
ITV1’s new series of Ladette To Lady was beaten in the ratings last night by BBC One’s Mistresses and CSI: Crime Scene Investigation on Five.The ITV1 reality show could only manage a peak audience of 3.2 million adults (a 14.3% share of the audience) in its 9pm timeslot.Over on BBC One at the same time… Continue reading Ladette To Lady Loses Out To Mistresses
A new report from Juniper Research forecasts that music, games and mobile TV will be the major contributors to the global entertainment market which will rise from just over $20 billion in 2006 to more than $64 billion by 2012. The report says that mobile music will remain the largest single sector of the mobile… Continue reading Music, Games And Mobile TV To Grow
Government plans for a pre-9pm ban on TV junk food advertising have been shelved, and it will instead spend some of the £300 million anti-obesity strategy budget on a campaign highlighting the problem.The Department of Health lost the battle for a pre-watershed ban after a series of discussions with other departments, according to a report… Continue reading Government Backs Down On Junk Food Ads
BBC Three controller Danny Cohen has unveiled plans aiming to make the channel, “Britain’s most ambitious multi-platform network – combining television and the web into a single, integrated offering”.Key changes beginning in February include plans to simulcast all programmes on the web, regular slots for user-generated content in prime-time, and the placing of interactive ideas… Continue reading BBC Three Gets Multi-Platform Revamp
ITV1’s Saturday night line-up was not good enough to beat BBC One in the ratings battle at the weekend, however, the commercial broadcaster fared a lot better on Sunday evening, even though it has now dropped its soaps from the weekend schedule.The Saturday tea-time sci-fi show Primeval, on ITV1 at 7pm, managed to pick up… Continue reading ITV Does Well Without Soaps On Sunday
The return of crime drama Trial and Retribution to ITV1 lured almost 6.3 million adults to the channel last night, equating to a 28.4% viewing share between 9pm and 10pm.Over on BBC One, the latest in the channel’s Fairytales series – which reinvent a common fable with a modern adult twist – gained an audience… Continue reading Trial And Retribution’s Return Wins 9pm Timeslot For ITV1
A new report from market research firm Dittberner shows that Western Europe led the global IPTV market in the third quarter of last year. The 3Q07 Global Broadband Subscriber Survey found that the number of global subscribers to IPTV services increased by 12% to reach 7.6mn in the third quarter of last year. According to… Continue reading Global IPTV Market Shows Growth
The return of Channel 4’s irrepressible property series, Grand Designs, brought more than 4.1 million adult viewers on average to the channel last night.Host Kevin McCloud was, as always, forthcoming with his criticism of the featured couple and their questionable design – this time for a house largely built underground, which before construction had already… Continue reading Grand Return For Grand Designs