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CMR forecasts that network and spot television spending for the 2002 Winter Olympics will total approximately $700 million, a rise from the $627 million grossed during the last Winter Olympics. During the 1998 Winter Olympics, network television grossed $480 million and spot television $147 million. In 2000, network advertising expenditures for the 2000 Summer Olympics… Continue reading Winter Olympics Will Boost US TV Revenue, Says CMR

Usage of interactive TV services has more than doubled over the past year according to a the Q1 2002 Digital TV Report from Continental Research. The frequency of digital TV subscribers who have ever used interactive services has grown from 4.3% in April 2001 to 9.6% in Jan 2002. The percentage of people using once… Continue reading “Content Is King” Says Interactive TV Report From Continental Research

The latest Merrill Lynch UK television industry forecasts of growth and subscribers by multiple platforms are shown below. Further analysis of these figures will follow shortly in the Forecasts section of MediaTel Insight. The previous set of forecasts from Merrill Lynch can be found here. Merrill Lynch Cable, Satellite & DTT Penetration Forecasts In UK … Continue reading UK Cable, Satellite & DTT Penetration Forecasts From Merrill Lynch – February 2002

The existing US television ownership rules must be reviewed, a US Appeals Court has determined. Currently, TV station ownership is restricted so that no one network can reach more than 35% of US households (see Viacom Networks Leave NAB Over Audience Limit); it also prevents operators from owning cable systems and broadcast TV stations in… Continue reading US Television Ownership Restrictions Must Be Reviewed, Says Court

Senior cable operator executives in the US project that 51% of households had access to digital services by the end of 2001, up from 40% a year earlier, according Jack Myers Report today. Myers says that the US cable industry is set to put a new marketing push behind digital upgrades and high-speed data delivery… Continue reading US Cable Operators Value Digital And High-Speed Connection Over Video On Demand

There is a strong interest among UK digital TV subscribers in sending and receiving messages such as voicemail, short messages (SMS), email and instant messaging on their TV sets, according to research conducted by Continental Research on behalf of Comverse. The findings indicate a large potential for TVUM (unified messaging over TV), says Comverse. The… Continue reading UK DTV Customers Would Pay For TV Messaging Services, Finds Comverse

The top seven countries will have a third of the global digital TV homes by 2006, according to data from Informa Media Group. The fourth edition of Digital Broadcasting Revolution forecasts that these countries will have 148 million digital homes by 2006, representing 55% penetration. The top seven recorded 41 million digital homes at the… Continue reading Over 450m Digital TV Homes Worldwide By 2006, Says Informa

US network and spot television spending for the 2002 Winter Olympics will total approximately $700 million, up 11.6% on the $627 million grossed in the last Winter Olympics, according to data released by CMR yesterday. During the 1998 Winter Olympics in Nagano, network television grossed $480 million, while spot television totaled $147 million. In 2000,… Continue reading Winter Olympics US TV Revenue To Rise 12% On 2000’s Event

Video on demand (VOD) services could prove to be pivotal in the fortunes of cable companies in 2002 and 2003, with many operators relying on VOD revenues to enable them to reach their forecasts. According to Jack Myers’ analysis of the state of the cable industry in the US, it is the delivery and marketing… Continue reading Timing Video On Demand Launches Could Be Crucial For Cable Companies, Says Myers

According to the Digital Home Entertainment Survey, a recent report from the Yankee Group, 30% of US consumers are likely to purchase an advanced cable set top box (STB) through the retail channel, provided the cost did not exceed $350. It is thought that set top box purchase, as opposed to renting which is common… Continue reading Retail Set Top Box Market May Be Viable, Says Yankee Group