Barb CEO: Not only do we intend to measure and report fit-for-TV content, but also content that adheres — at a minimum — to industry-accepted levels of brand safety.
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Brett Aumuller shares where he gets his creative inspiration from and if selling media has become easier or harder.
In brief: Royal Mail has launched a campaign saying it is “the UK’s greenest delivery company”.
In brief: David Rhodes and Jonathan Levy have been appointed to a new Sky News Group leadership structure.
In brief: Channel 4, ITV, Sky, UKTV, Channel 5, STV, Warner Bros. Discovery and Ocean Outdoor have gifted advertising space to the Turkey-Syria Disasters Emergency Committee (DEC).
Interview: Five-year-old sanitary product-maker Here We Flo says winning £1m in TV airtime has propelled the brand’s marketing efforts beyond an immediate uplift in sales. By Ella Sagar.
In brief: Sky Media has secured KFC Delivery, the fast-food chain’s delivery service, as its “official delivery partner” for Sky Sports.
Sky’s advertising revenue declined 9.6% in Q4 2022 and decreased 1.9% for the full fiscal year 2022 when excluding the impact of currency.
In brief: the Amazon Music app has been added to Sky Glass, Sky Stream, and Sky Q.
The media industry needs to come together to stop the ‘bedrock’ of the TV landscape being eroded.