The world’s football governing body Fifa has appointed Sky Media as its exclusive sales house for its nascent streaming platform Fifa+ in the UK and Europe.
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Attention measurement, weathering the cost-of-living crisis, and increasing closeness between planners and creatives were highlighted as key to driving effectiveness at The Future of Brands.
As viewers are paying more than ever for TV content, Bob Wootton examines the latest Ofcom consultation on “levelling the playing field” between broadcasters’ ad schedules.
In brief: WBD UK & Ire and Sky are expanding their ad sales partnership by adding kids’ channels Cartoon Network, Boomerang and Cartoonito to the Sky Media portfolio.
Kantar Media has appointed Sky’s chief business officer Patrick Béhar as Global CEO.
In brief: Sky Mobile will sponsor the 16th series of ITV’s talent show Britain’s Got Talent, slated to return tomorrow (15 April).
In brief: Pet insurance provider, ManyPets, will sponsor Channel 5 genre strand known as “Animal Tales” from 14 April 2023.
Sky’s UK commissioning team has undergone a reshuffle, but what will the impact be on its original scripted content?
Barb CEO: Not only do we intend to measure and report fit-for-TV content, but also content that adheres — at a minimum — to industry-accepted levels of brand safety.
Brett Aumuller shares where he gets his creative inspiration from and if selling media has become easier or harder.