YouTube’s ad revenue increased 21% year on year to $8.09bn and shows little sign of slowdown.
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Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.
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Ryan Afshar, head of publisher and programmatic platforms (international), calls for more collaboration in the connected TV sector.
Does FAST offer fresh, perhaps unwanted, competition to PSBs? The Media Leader asked TV leaders to understand how they view the burgeoning TV medium.
Agency founder Sadie Groom says representation of women on the “technical” part of the TV sector is between 9% and 15% at conferences.
| Maria Iu
Some of The Media Leader’s Top 50 Women Gamechangers in TV discussed their main takeaways from Connected TV World Summit.
Rob Collier, head of strategy at MTM, reveals new research that shows Netflix’s recent crackdown on password sharing among users was a success.
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The choice, immediacy and visuals of TV are at their peak, but manufacturers’ pursuit of advertising opportunities risks compromising the viewing experience and, in turn, this golden era.
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A prediction: SVOD/YouTube/AVOD/FAST will offer the same measurable reach as broadcasters, argues MiQ’s advanced TV product manager. (Partner content)