BBC iPlayer general manager Kerensa Samanidis sits down with Jack Benjamin to discuss the BBC’s charter review, how it’s positioning itself to compete against global streamers, and the importance of producing homegrown content.
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With second-screen viewing and spectators gathering in pubs, bars and fan zones, only the brands that can control duplication and connect exposures across environments will win the FIFA World Cup.
Analysis: The willingness of Disney, Warner Bros Discovery and Netflix to bundle with Sky is an acknowledgement of the plateau in the total streaming subscription market, the oversupply of streaming services available to consumers, and the reality that continuing to hike prices is likely to push more consumers to churn. Has The Great Bundling begun?
Linear streaming, multi-channel unification, and AI-driven efficiency will dominate broadcast media strategies, says Operative’s CEO.
The subtitles are expected to attract a wider audience, including among German-only speaking children of parents who moved from South Asia.
AI tech company Veritone is licensing refined video data for up to $1,000 per hour to AI application developers and AI models.
Dentsu UK and Channel Factory have pioneered a curated marketplace that makes brand-safe, high-quality YouTube content available for brand campaigns seeking incremental reach beyond linear and BVOD.
With six billion viewers likely to tune into the FIFA World Cup this summer, brands have a once-in-a-generation chance to showcase CTV’s creative reach.
Transparency and control in CTV advertising have not kept pace with the scale and sophistication of streaming platforms. The gap needs to be closed, says DoubleVerify.