Media trading currencies remain crude in an era that demands sophistication. TV can lead the push to change this amid the abundance of data and research available.
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Sky, NBCUniversal, LG Ads, Titan OS and EssenceMediacomX debated how to best reach audiences in developing TV environments.
ITV, Sky and EssenceMediacom discussed what’s next for the industry, with measurement remaining a key focus.
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The company plans to launch more channels in more genres this year.
Samsung Ads will shape how CTV is integrated into Origin’s cross-media measurement initiative.