Three of Europe’s biggest pay-TV operators met on stage at Connected TV World Summit: Virgin Media owner Liberty Global, Deutsche Telekom and Viaplay.
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Barb has announced an upgrade that now incorporates 14 of the most-used traded audiences into its reporting.
Pay-TV subs are predicted to decline by 8% across Western Europe by 2029, according to the latest report by Digital TV Research.
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Ahead of Connected TV World Summit, speakers share their thoughts.
RTL Group’s adtech unit Smartclip has promoted Gloria Eichner to chief product officer and created three new vice-president roles in a significant expansion of its leadership team.
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With Freely launching in the coming months, The Media Leader asks the industry what this means for advertisers.
Prime Video viewing data will be available to Barb subscribers from 1 March.
In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical. And there is no need to wait for it. (Partner content)
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Media owners and agencies will be able to view incremental reach of BVOD audiences when added to web and app audiences across all devices.
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US pay-TV penetration will drop below 50% this year.