The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that’s based on how audiences actually engage with TV content.
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Consumer tolerance of ads varies by age, channel, content genre and even whether it is viewed with others.
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Gracenote found that there are now more than 500,000 pieces of content across the five major SVOD platforms.
In addition, the streamer has sold out all of its inventory for its Christmas Day NFL games.
A new DCMS report has found linear TV viewing time will decline to a 25% share by 2040.
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The answer depends on whether the question is referring to viewing, inventory or investment.
We need to revert back to the basics of TV campaigns — reaching mass audiences and building brands. Let’s focus on the quality of the content and less on buying mechanisms driven by preference, convenience or even agendas.
The UK launch of free Fox-owned streaming service Tubi this summer has already made a dent in rival FAST offerings from Paramount and Amazon.