As DTC subscriptions plateau, Disney is seeking incremental reach via content deals and live sports.
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The long-awaited launch marks a significant step in bridging the measurement gap, most industry insiders agree, but it does come with caveats.
The agency’s leadership believes Kite Connect will help brands diversify their AV media mix with an outcomes-driven, cross-channel approach.
The company wants to be the online managed platform that helps broadcasters present service metadata for EPGs that support streaming channels with up/down zapping.
Streaming brands appear to be fighting churn with TV deals, but research suggests they must also focus on deeper loyalty and customer engagement.
The company’s chief marketing officer joins Jack Benjamin to discuss how TV consumption has changed and what it means for advertisers.
TV has earned trust because its numbers are verified, scrutinised and benchmarked. Social media? Not so much. Google needs to decide where YouTube stands.
The platform has not renewed its data licence for Q3, but says it continues to maintain a regular dialogue with the JIC.
| Maria Iu
Disney+ had the highest share of new subscriptions in Q2.
ORS and Insys believe they have the perfect mix of broadcast and IP expertise to power broadcaster digital transformations and help pure-play streamers achieve broadcast-grade quality and scale.