This large-scale consumer study will outline the state of streaming in the UK. Results will be revealed in a webcast on 6 October, followed by discussion with senior media buyers.
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Australia’s national governing body for cricket is using its new direct-to-consumer service to stream live and VOD content to global markets, especially those where it has no broadcast deals. The service uses a swathe of Eluvio technology, starting with its Content Fabric.
An update on the European Programmatic TV Initiative and its efforts to ensure programmatic TV scales as a premium, trusted, interoperable extension of television.
ZDF Studios is expanding reach, increasing fandom and adding revenues for ZDF content by distributing new releases and library content across TVOD, SVOD, AVOD, FAST and YouTube.
When charging their EV or waiting to collect kids from football, will drivers use in-car connected TV systems or get out their phones instead? TV software vendor 3SS is convinced it is the former, based on early user data.
Liberty Global’s director of entertainment platforms highlights the importance of a strong FinOps function.
Senior figures from Mini, MediaMarkt Saturn, Samsung Ads, Serviceplan Group, and Mediaplus International share their verdicts on what television must shed, and embrace, to remain relevant in the connected era.
Broadpeak’s Julien Boyreau on new inventory, shoppable formats and the case for playing two games at once
Synamedia’s Guy Southam on addressable advertising, the platformization of TV and where AI fits into ad ops
The collaborative marketplace aims to unify trusted first-party data sources and European media inventory and make multi-market campaigns as easy to buy as Facebook and YouTube.