More Uk And Us articles

Consultant and author of ‘Madison Avenue Makeover’ Michael Farmer joins Ahmed Elkady to speak in detail about the book’s development and key lessons for the industry.

Warner Bros Discovery’s GVP head of advertising sales and partnerships shares the deal she is most proud of in her career and the bravest thing she has ever done.

Analysis: Instagram is debuting its Twitter competitor, known as Threads, this Thursday after several months of development. Its privacy practices appear more advertiser-friendly than user-friendly.

Jobs: The most creative ideas aren’t going to come when people work productively in front of their monitors at home.

Instead of virtual land and virtual shopfronts, start thinking of the metaverse like the offspring of twin technological advancements — the internet and gaming — and carrying half of the DNA of each.

In brief: This marks the first time the World Out of Home Organization (WOO) Global Congress has been held in South-East Asia.

Greater clarity of attention metrics, be it through self-regulation or industry investigation, will unlock more creative thinking.

Reddit wants to become a serious ad platform, but hell hath no fury like a Redditor scorned.

The alpha trial is set to commence in July with EE, L’Oréal, PepsiCo, P&G and Unilever participating, and with data from digital video, digital display and linear TV.

Having technological access involves a certain level of privilege. Although it’s still new, we may already be in danger of never realising an inclusive metaverse, writes Mindshare’s paid social account director.