More Uk And Us articles

In his final regular column for The Media Leader, Laurence Green recommends eschewing neophilia for greater care toward what is at the heart of media and marketing.

Advertisers can use its generative AI offering to produce content and copy for ad creative, including titles, images, and headlines.

Interview: Dominic Williams divulges how he hopes to transform his commercial team for a new era selling against AV content, and why advertisers aren’t ultimately concerned with the Mail’s controversial coverage.

Learn from history: resisting innovation invites obsolescence and eventual ridicule, writes Croud UK’s MD.

Online display advertising, especially when automated, has become Dr Frankenstein’s monster.

The new Twitter competitor reached over 10 million users within hours of launch. What are users’ and advertisers’ first impressions?

The industry’s scramble to enter the current attention economy is pointless, unless we start focussing on positive attention, writes the MD of Invibes Advertising.

Review: In ‘Adscam’, author and ex-agency CEO Bob Hoffman walks a fine line between trying to grab the ad industry’s attention while offering harsh criticisms that few may want to hear.

Consultant and author of ‘Madison Avenue Makeover’ Michael Farmer joins Ahmed Elkady to speak in detail about the book’s development and key lessons for the industry.

Warner Bros Discovery’s GVP head of advertising sales and partnerships shares the deal she is most proud of in her career and the bravest thing she has ever done.