More Uk And Us articles

Analysis: For advertisers, any such rebrand matters little compared to what X does to address brand safety concerns.

The GroupM division’s Total TV Measurement solution provides de-duplicated reach and frequency against a broad set of Barb demographic audiences.

Analysis: While this proves cinema can still deliver big cultural moments in a way that few media channels can, it’s a pretty high bar to clear regularly.

In a post-GDPR world, a balance between personalisation and intrusion is not only desirable but essential, writes Ozone’s chief technology officer. (Partner content)

Analysis: Viaplay is cutting a quarter of its workforce and pulling out of the US and UK markets after a sharp reversal of fortunes in its international business.

Analysis: Strongly growing revenue figures suggests a narrowing of the gap between what advertisers intend and what they do when it comes to reaching underrepresented consumers through media.

Mike Follett, managing director at Lumen Research, is back on the podcast to discuss the key factors that make media effective, and where attention fits within the conversation.

Both the 60/40 and 95/5 rules appear to share a family resemblance, but they couldn’t be more different. Marketers and media planners should engage with both rather than choose either one as ‘better’.

Older audiences are often an overlooked growth segment, and we can no longer assume that they’ll simply overhear our advertising because of the way media ages up, writes Wavemaker’s strategy chief.

The streaming giant’s ads plan membership has doubled, it said, albeit from an admittedly small base.