In brief: NBCUniversal has partnered with Samsung to launch a new playable experience in Fortnite called: “Tonight at the Rock – Powered by Samsung Galaxy”.
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In brief: Future’s share price has fallen over 16% today, following news that Zillah Byng-Thorne, Future’s CEO since 2014, plans to step down from her role within the next 18 months.
Disney+ is no longer expected to overtake the streaming giant for global subscriptions as both platforms prepare to launch an ad-funded tier.
Media by Mother has become the first US agency to partner with the European programmatic analytics and optimization company.
In brief: Facebook users are using carrot emojis to share unverified claims about Covid-19 vaccinations, the BBC has reported.
Reduced addressability means a new way of buying and selling media is needed; one that puts consumer privacy at the forefront, while still driving revenue.
The ARF initiative is an important next step in the evolution of attention measurement, writes The Attention Council CEO.
In brief: Netflix has reportedly estimated that its soon-to-launch advertising-supporting tier will reach about 40 million viewers by the third quarter of 2023
In brief: Amazon plans to give brands a series of new marketing tools, including the ability to send direct emails to customers who have made repeat or recent purchases.
In brief: Independent digital adtech company Pubmatic is set to acquire Martin, a media measurement and reporting platform, in a big to deepen its investment in supply path optimisation.