In brief: Ebiqiuty’s operating profit more than doubled to £5m year on year, while organic revenue increased by 7%, according to half-year 2022 financials released today.
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Before making any hasty judgements about the life and death of TV in your media mix, brands should take a step back and look at the whole picture.
| Sam Holt
A look at some of the macro trends could suggest we’re in for a bumpy ride over the coming years.
In brief: Beam Suntory, the premium spirits company, has hired David McDiarmid as director of digital media & activation in the UK.
In brief: ‘Innovation Partners’ include TikTok, Snap, Firework, TalkShopLive, and Roku.
In brief: Disney+ livestreamed its first TV show, Dancing with the Stars, last night.
In brief: The Independent has partnered with checkout tech company Bolt to transform its ecommerce offering
Mobkoi, The Brandtech Group’s mobile advertising platform, has named Chris Davis as the company’s first global chief revenue officer.
Global retail media is likely to surpass the $100bn mark this year, according to WPP’s media-buying arm GroupM.
In brief: NBCUniversal has partnered with Samsung to launch a new playable experience in Fortnite called: “Tonight at the Rock – Powered by Samsung Galaxy”.