In brief: Brands using Semasio will now be able to enable pre-bid suppression ad placements on sites NewsGuard has flagged for publishing unreliable news.
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Bateson previously spent four years at Guardian Media Group, including a brief stint as interim chief executive in 2020.
In brief: US private equity company Blackstone is in talks to buy Pink Floyd’s back catalogue for up to half a billion dollars, the Financial Times reports.
In brief: it is the first time social media platforms have discovered and removed pro-US influence campaigns.
If we rush to promote/enforce attention as a North Star, opportunists will game the system and digital advertising will become an even worse cesspit.
In brief: She will be tasked with setting the long-term vision for how Pinterest reaches and markets to businesses and agencies of all sizes globally.
Apple’s decision to block ad-tracking by default on iPhones appears to have negatively impacted social media spend.
In brief: the mobile game was made in partnership with Ellen Digital Ventures.
In-content advertising drives more brand awareness and sales conversion when combined with TV spots, new data has shown.
In brief: Twitter’s former head of security has alleged that the social media company has misled federal regulators about its cybersecurity practices.