More Uk And Us articles

First, recognise the blind spot in our current marketing theory.

DoubleVerify has launched DV Attention Lab to offer advertisers attention-based insights and recommendations on campaign performance.

In brief: Musk has committed to purchasing the social media company at his original offer price of $54.20 per share.

The climate crisis is rapidly becoming a key reckoning point for the media industry and environmental messaging is now table stakes.

In brief: the websites combined are estimated to reach 46 million monthly active users.

Young marketers need to catch up on the learning they missed during the pandemic. Without urgent action, the industry could end up with a lost generation.

Cultural change is hard work. Get out of your comfort zone and ask more questions if you want to genuinely tackle the challenges in media right now.

As Amazon take a wrecking ball to Tolkien, how will Netflix handle the CS Lewis ‘Narnia-verse’?

In brief: Disney announced it would appoint tech and media executive Carolyn Everson to its board with the support of activist investor Third Point Management, according to reports.

Retail media could be seen as “the third wave of digital” after Google’s search and social with Meta, says Criteo’s chief revenue officer.