James Cornish, VP of international sales at Vevo explains why he thinks selling media has got harder and what he is doing about the biggest challenges facing the business this year.
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As part of our series on the big issues facing the media in 2023, Raymond Snoddy makes the case for developing a more comprehensive idea of trust to combat misinformation.
Nevertheless, some of the world’s biggest brands remain committed to maintaining planned investment despite recession threats, according to new research.
The Attention Council CEO Andy Brown and media analyst Ian Whittaker have joined forces to argue for three key requirements for advertisers to evaluate TV alongside digital video.
We asked several leading figures for their view on what the biggest challenge will be next year and what our publication should focus on.
In brief: Netflix picked both firms to give advertisers assurance that ads are run in the correct spots and views are analyzed according to industry standards.
There is a lot of discussion about ‘purpose’ in advertising, but less about the purpose of advertising. And that purpose is to be effective.
If working from home is here to stay, no one should have to pretend to their colleagues that our private lives are perfect.
The most important issue facing our industry right now is our fractured working culture and approach to learning and development.
With a $125m securitization deal, Simon Cowell’s Syco seeks to expand via “a mixture of strategically aligned acquisitions and organic growth.” But what does that mean for the talent show format?