100% Media 0% Nonsense: Global retail media and ecommerce is booming just as climate activists step up attacks on advertising. Something has to give, writes the editor.
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Compared to TV and cinema, the gaming industry has only recently begun to mature in a way that has opened opportunities for advertisers.
Activist group Brandalism has placed artworks on billboards that satirize marketing for airlines that the group says are contributing to rising greenhouse gas emissions.
In brief: Streaming service, SkyShowtime, launched in Denmark, Finland, Norway and Sweden earlier this week.
In brief: Teads, the global programmatic platform, has added connected TV inventory to its platform.
In brief: HBO has released two promotional trailers and will share sneak peeks for upcoming shows in the lead-up to the November 8 anniversary.
In brief: Lord Rothermere will become CEO and chairman of Daily Mail and General Trust (DMGT) as Paul Zwillenberg steps down on 30 September.
WPP agency Essence has launched a sustainable programmatic marketplace that will build on the media decarbonisation framework announced in July by parent GroupM.
In brief: Warner Music Group has appointed ex-YouTube chief business officer Robert Kyncl as its CEO.
Accounts belonging to politicians, political organizations, or governments will not have access to features like gifting, tipping, and e-commerce, and will be ineligible for TikTok’s Creator Fund.