Watch: More change has happened in cross-media measurement in the last three years than the 30 years before, says Jo Kinsella, president of TVSquared by Innovid.
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In brief: Edit Tweet is currently being tested internally, but will roll out to Twitter Blue users “in the coming weeks”.
In brief: Disney is reportedly exploring a membership program that would bundle discounts between its streaming services, parks, resorts, and merchandise.
In brief: Roku has launched Roku TV in Germany, with Metz blue and TCL as the first partners to launch Roku TV models in the market beginning in October.
In brief: Netflix’s plan will reportedly include limited targeting, no third-party measurement, and CPM of $65m.
Two unique social media trends might have far reaching consequences for marketing, argues Hearts & Science’s strategy chief.
Gen Alpha represents a distinct switch in the norm, powering a more ‘lean-in’ music consumption from earlier ages.
Snap has poached Google veteran Ronan Harris in a bid to revive the tech platform’s fortunes amid a restructure of its business and a 20% cull of its staff.
In brief: Snap is planning to lay off roughly a fifth of its staff following consecutive quarters of disappointing financial performance
In brief: using Tiles will allow the publications to trial new formats for increasing engagement with hyperlinks.