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This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Adland needs to take proactive steps to prepare for demographic change, argues OMG’s Phil Rowley.

In brief: Twitter has accused Elon Musk of “conjuring” the issue of spam bots on the platform to back out of its $44bn acquisition deal in legal filings made public on Thursday.

In brief: Sky and streaming service DAZN have signed a strategic agreement in Italy making the DAZN app available on Sky Q from 8 August.

In brief: the $4.1m is in compensatory damages; the jury is still deciding on how much Jones must pay in punitive damages.

A lack of synergy following the merger of WarnerMedia and Discovery has led to underperformance, Warner. Bros Discovery said in its earnings.

WPP share price fell more than 7% today despite revenue growth and an upgrade of its full-year guidance.

Pointing the finger of blame at Musk only hides Twitter’s failure to evolve and adapt.

In brief: over half (57%) of Stagwell’s Q2 revenues were attributed to digital services, with organic year-over-year growth in digital revenues of 28%.

Paramount+ added 3.7 million net subscribers to grow to 43 million globally and grew revenue 120%