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Actionable audio ads have only been active for around two years, but are already revolutionising how brands communicate with their audiences.

There has never been a more important time to stay attuned to your customers through a flexible research approach.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

When used correctly, brands can leverage music and sound to create powerful, positive associations within their audience, The Future of Audio Europe heard.

Brands need to go back to their core utility to find their higher purpose or risk becoming irrelevant.

Nandini Jammi and Claire Atkin are taking aim at Fox News, adtech firms, and anyone who stands in the way of defunding harmful online actors.

Inflation is partly to blame, but so is the limited appeal of generously-budgeted dramas aimed at small part of the global market.

Attention science tells us that attention is for selection for action: it’s about keeping us alive, writes Mike Follett.

Interactive smart speaker audio ads lead to a 25% increase in overall brain activity compared to standard audio ads, new research has found.

Netflix’s much-anticipated ad tier, in partnership with Microsoft, will launch in early 2023, the company revealed during its latest earnings call.