More Uk And Us articles

The multitude of similar reports begs the question: do we need this many forecasts? And if so, what is the best way to release them?

In the latest of this digital media planning series, we’re going to examine testing.

TV advertising excels at delivering high recall and building brands, so why is ad spend flowing to digital?

The potency and potential of the discipline has been diminished and diluted by malpractice.

For all the talk of the metaverse and NFTs, this year’s Media Lions Grand Prix winner was a big media idea and execution as tangible as it gets.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

As traditional digital advertising becomes more difficult to execute effectively, branded content offers a powerful avenue for brands to reach audiences through trusted publishers.

Journalists are under pressure to write stories that take a clear stance or ‘side’ on a topic. This is making news fatigue worse. 

Almost 40% of all new US hires in 2021 were Black, Indigenous, LatinX, or Asian American.

The global LGBTQ+ community finds streaming and social media more inclusive than other channels, new research has found.