More Uk And Us articles

Should you incorporate QR codes in to your campaigns? Ben Hope looks at the good, the bad and the ugly with QR codes in OOH campaigns. 

As Europe suffers under record-breaking heatwaves, GroupM has unveiled an effort to standardize the way carbon is calculated in advertising.

Testing shouldn’t be a ‘nice-to-have’ — it should be an intrinsic part of your media plans with protected time and investment.

Chief media officer is a big job and somebody has to do it for advertisers, argues Nick Manning.

In-housing has been increasingly adopted by advertisers over the last two years, according to new research.

Audio advertising is increasingly being seen as a credible way for brands to reach gamers, but what is the right way to go about it?

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

The acquisition will allow for “deep integration” of Podchaser and its proprietary data with Acast.

Now that contextual advertising is seeing a resurgence, and personalised ads are facing more scrutiny, how do the two approaches compare?

Europe is low-hanging fruit for global TV and streaming companies seeking to cut costs, according to analysts.