In brief: TikTok has launched a mobile gaming pilot with game developers Voodoo, Nitro Games, FRVR, Aim Lab and Lotum, with plans to speak to other game makers to establish similar deals in the gaming space.
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The Media Leader asked various digital advertising experts for one word they would use to describe the current state of the digital advertising industry.
In brief: Forbes is exploring a sale for at least $630m after failing to go public via a SPAC.
In brief: Warner Bros. Discovery will not release ‘Batgirl’ despite the film being in the final stages of development.
In brief: the changes come as Meta is in a ‘transitional’ period as it competes with digital rival TikTok and seeks to develop its metaverse technology
Businesses need to take new data regulations seriously rather than look for ways to circumnavigate them if they want engaged consumers.
In brief: Twitter has increased the cost of its Twitter Blue subscription service from $2.99/month to $4.99/month in the US.
Pinterest reported global active users declining 5% year-over-year to 433 million, better than 431 million expected).
Interview: The ‘Madison Avenue Manslaughter’ author is writing a sequel chronicling one agency’s attempt to transform itself.
In the context of slower economic growth and rising input costs, retail media spend growth represents a further headwind for brand owners.