More Uk And Us articles

Now that contextual advertising is seeing a resurgence, and personalised ads are facing more scrutiny, how do the two approaches compare?

Europe is low-hanging fruit for global TV and streaming companies seeking to cut costs, according to analysts.

Paul Frampton, former CEO of Havas and president of Control v Exposed, talks to The Media Leader about digital transformation, agency and consultancy specialities and growing a business during the pandemic. 

‘Good enough’ is not an option over excellence. It’s time to graduate to the next level, writes Prof Karen Nelson-Field.

The 8.7% growth projection is a modest downgrade from January, in-line with similar updated projections previously released this summer.

But now there is light at the end of the tunnel as the streaming service looks to add advertising to its platform.

The path to improvement is clear: focus on in-target groups.

Artificial intelligences are creating unusual ideas – and we need that unique thinking, writes Simon Carr.

Trading media on reach, viewability and view-through metrics has no consideration for advertising clutter, argues Mediahub’s Erfan Djazmi.

Think about the channels and formats which allow targeting the maximum target audience, in relevant context, with as much screen coverage and ear time as possible.