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Deutsche Telekom and Vodafone both made clear that there is a limit to how many subscription streamers they want to super-aggregate and hard-bundle.

Natasha Matos-Hemingway discussed how Shahid responds to market needs, leaning in on fandom and striking a balance between its different offerings.

NPAW’s Till Sudworth discussed the challenges of live sports on OTT at Connected TV World Summit.

IAB UK’s James Chandler joins host Jack Benjamin to explain why he believes we’re entering a “funnel-less future” as the consumer journey gets truncated by shoppable advertising in AV formats.

Net revenue declined 0.8% in organic terms but the company expects organic growth of 2% this year.

ITVX will recoup its investment this year, earlier than anticipated, and ITV Studios achieved record profit thanks to cost-cutting measures and a new digital distribution strategy.

It’s time to abandon a fixation with channels in favour of a content-led approach — and prepare for a future where end-to-end solutions are the norm. The definitions and techniques that have dominated marketing practices are becoming obsolete.

In a shifting landscape, marketers need to think about more than just where their social media activity appears. Proper governance is critical to reputational success.

A study has found that while most believe creative ideas are central to marketing, it takes an average five rounds to get an idea signed off.

Americas co-president Jeremy Arditi discusses the Outbrain-Teads merger, why the company retained the Teads moniker and how CTV and AI will propel long-term growth.