The group now expects global ad revenue to grow 4.9% to $979bn this year. The UK also received a downgrade due to macroeconomic uncertainty and the forthcoming LHF ban.
Showing 311-2,180 of 2,180
More Uk And Us articles
Stagwell News Network has launched in partnership with eight publishers as a new study of US adults found rising news consumption and greater ad lift among engaged news consumers.
The Media Leader talks to Thomas Bremond, managing director of Comcast Advertising International, about why now is the time for TV to demonstrate its performance capabilities.
Lindsay Hong, co-founder and CEO of the SaaS company, explains how big data can now be used to predict which creative assets work best in different media environments.
Clancy discusses how the popular streaming platform wants to grow its ads business while maintaining a quality user experience — and how brands can embrace going live.
Capitalising on CTV will enable brands to spread their wings beyond the saturated space of social and democratise the region’s digital ecosystem.
While industry big-hitters embraced SXSW London to make generic statements about what they are building with AI, we are collectively ignoring the people we have broken.
The group has also for the first time provided a split view of ad revenue, comparing how the top 350 largest global brands spend relative to SMBs.
WBD plans to split itself into two public companies by next year, with one maintaining its film properties and streaming service, while a global networks company will own CNN, TNT Sports and Discovery.
He will step down on 31 December, with the search for a successor already under way.