More Uk And Us articles

Watch: Rebecca Dibb-Simkin also discussed why marketing is central to the energy company.

Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.

Even as streaming gathers pace, accessibility remains an issue. However, AI has the ability to bridge this gap to make streaming available to more people.

Roku is one of the TV OS providers fighting to be the default aggregator for free-to-air homes and its UX developments will encourage more out-of-app and cross-app content discovery.

In our industry, performance is often boiled down to immediate results. Many overlook the most powerful driver of performance: the brand itself. Happydemics thinks this means a long-term, people-centric model.

While MMM is generally a good technique for judging channel effectiveness, we must be aware of its various blind spots — most notably, the way it undermines the importance of brand-building. 

The tech giant unveiled a slew of new AI tools for marketers at its Marketing Live event on Wednesday.

The broadcaster is set to start building majority stakes in independent production companies as part of a two-pronged approach to invest in IP ownership.

Watch: As radio’s stronghold in the car is challenged, content creators must understand what will resonate best with this audience.

It will be the first UK broadcaster to bring video content to the streaming giant.