More Uk And Us articles

While marketers applaud the new Unilever CEO’s commitment to increase influencer use, eyebrows should be raised as to the real impact on the influencers themselves.

Prospect editor Alan Rusbridger speaks with Jack Benjamin about the magazine’s strong digital growth and the challenges facing contemporary news media.

Choreograph global chief data officer Alex Steers on how the acquisition will boost WPP’s ‘ID to AI’ approach to its data strategy.

In a world where attention is expensive, your message must be economical. It doesn’t matter if this is creatively valid — this is the reality we face now.

UK CEO Kate Rowlinson and other industry figures discuss GroupM changes including the InfoSum acquisition, Brian Lesser’s data-led strategy, a return-to-office mandate and the “pressure to perform”.

DCM CEO Karen Stacey joined host Jack Benjamin to discuss new research on how context drives price premiums and unpack what has driven DCM’s 33% revenue growth in Q1.

Donald Trump’s wide-reaching tariffs, announced on 2 April, are likely to have severe negative consequences on ad budgets globally, according to analysts.

New research from Pinterest and Magna found that platforms viewed as positive by consumers can amplify ad performance.

The report contains 10 key considerations for advertisers as they navigate the ‘maze’ of suppliers.

Thirty-five years after inventing the world wide web, Sir Tim Berners-Lee is still trying to create an internet that maximises social good. His core mission is to decentralise the web by liberating data from tech platforms.