More Uk And Us articles

This is why human-led content needs a compass more than ever: values can’t be faked. You can’t prompt your way to perspective.

Peter Field has shown us the silver bullet in the argument for advertising. To me, this means brand will assume renewed importance for marketers. About time. 

Twitch Creator Sponsorships tool aims to make it easier for brands to collaborate with streamers, with activations possible in as little as two weeks.

Conventional forecasting has become outdated amid a fast-moving, complex landscape. The growth of AI and machine learning means predictive analytics can anticipate audience and advertiser demand more effectively.

The holding group has rebranded its media investment arm to WPP Media, a “fully integrated, AI-powered company”.

Overall, content grew by 5% across the top five platforms during February-May.

Perceptions of TV advertising are shaped by the US, yet this market looks, feels and functions very differently to the rest of the world. This leads to global strategies built on a flawed premise.

Talking to a child will show you that some of the best insights about effective media strategy can come from the simplest of observations.

Media owners, be they traditional publishers and broadcasters or challenger social media companies and streamers, see business growth in the long tail. Is there room for everyone?

The size of their business, the breadth of their offerings and their economic model leave the largest publicly listed agency groups vulnerable in the AI revolution. The next few years will see growing dominance of a different breed of agency.