This is why human-led content needs a compass more than ever: values can’t be faked. You can’t prompt your way to perspective.
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Media owners, be they traditional publishers and broadcasters or challenger social media companies and streamers, see business growth in the long tail. Is there room for everyone?
The size of their business, the breadth of their offerings and their economic model leave the largest publicly listed agency groups vulnerable in the AI revolution. The next few years will see growing dominance of a different breed of agency.
