More Uk And Us articles

The Guardian’s recently promoted global ads chief discusses her new remit and reveals how the outlet is innovating its ad offering to give brands new opportunities to access the title’s “scale, influence and integrity”.

Two Google executives discussed Ad Manager’s progress in the past two years when it comes to integrations and learnings.

Publishers, adtech platforms, curators and agencies can access the platform to develop, buy and sell AI agents tailored for specific brands’ digital brand safety and sustainability needs.

Deutsche Telekom and Vodafone both made clear that there is a limit to how many subscription streamers they want to super-aggregate and hard-bundle.

Natasha Matos-Hemingway discussed how Shahid responds to market needs, leaning in on fandom and striking a balance between its different offerings.

NPAW’s Till Sudworth discussed the challenges of live sports on OTT at Connected TV World Summit.

IAB UK’s James Chandler joins host Jack Benjamin to explain why he believes we’re entering a “funnel-less future” as the consumer journey gets truncated by shoppable advertising in AV formats.

Net revenue declined 0.8% in organic terms but the company expects organic growth of 2% this year.

ITVX will recoup its investment this year, earlier than anticipated, and ITV Studios achieved record profit thanks to cost-cutting measures and a new digital distribution strategy.

It’s time to abandon a fixation with channels in favour of a content-led approach — and prepare for a future where end-to-end solutions are the norm. The definitions and techniques that have dominated marketing practices are becoming obsolete.