Should we link the rise in programmatic to the explosion in ad-blocking? Barbara Agus argues for a different kind of logic
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We should reject the idea that a smart marketer must have studied marketing, writes Zenith’s Richard Shotton
As the gender debate kicks into overdrive, Dominic Mills – with the help of some industry contacts – examines why women do so well in media agencies, and what we can learn from this.
Experts from Manning Gottlieb OMD, MediaCom and Carat react to the latest Consumer ABC figures.
The announcement comes following the news that the title had exceeded sales targets and will continue publishing on a weekly basis.
As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.
There were some hefty declines in the women’s lifestyle magazine market for the January to June period; however, Cosmopolitan managed to buck the trend and reported a stand-out yearly increase to its circulation.
The first half of 2016 recorded a mixed bag of results for the Home Interest market, but overall it was a better performance than the previous period.