Brands are using data to bring out-of-home campaigns to life in unexpected ways, writes Kinetic’s Dominic Murray.
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In media, everybody feels compelled to say that they have the technology and data to deliver ‘the answer’ – without actually saying what that answer is, writes UKOM’s Ian Dowds.
You don’t hear media people or clients saying they want to see a return to the agency model of yesteryear – but it’s back up for discussion nonetheless, writes Dominic Mills.
Full report available at: Mediatel Connected > Online > Traffic Trends
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
The Sun recorded an impressive 10.2% increase in its web traffic in March, equating to an extra 208,000 visitors a day.
The rise of live video streaming is set to disrupt the traditional sports broadcast model, Havas’ global CEO of sports and entertainment has warned.
Something a little unusual happened in the UK’s newspaper market last in March: a bout of month on month increases in circulations.
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