The one thing media owner trade bodies should avoid is picking fights with other media, writes Dominic Mills.
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Infographic from Videology on the EU video market for Q1 2016, looking at the following topic areas: Who’s advertising in online video Where are the euros going How are they targeting Who are they targeting Click through rates and Video completion rates by demographic To access the full infographic, please click here: External Link:Videology: EMEA… Continue reading Videology: EMEA Video Market Q1 2016
Infographic from Videology on the US video market for Q1 2016, looking at the following topic areas: Who’s advertising in online video Where are the dollars going How are they targeting Who are they targeting Click through rates and Video completion rates by demographic To access the full infographic, please click here: External Link:Videology: US… Continue reading Videology: US Video Market Q1 2016
Infographic from Videology on the UK video market for Q1 2016, looking at the following topic areas: Who’s advertising in online video Where are the pounds going How are they targeting Who are they targeting Click through rates and Video completion rates by demographic To access the full infographic, please click here: External Link:Videology: UK… Continue reading Videology: UK Video Market Q1 2016
Manchester Airports Group (MAG) has appointed Primesight to handle its out-of-home ad contract over the next five years.
After a rather static February, March was a solid month for commercial terrestrial channels – all were up, with some substantially.
The year has started strongly for the ad and marketing-tech sectors, but will the upward trend continue? Results International’s Julie Langley assesses the latest M&A activity.
Hearst US’s Hayley Cochrane is to join the publisher’s UK team as head of digital sales.
Full report available at: Mediatel Connected > Connected Surveys > Data
The latest adspend figures may have set alarm bells ringing for UK newsbrands – but Warc analyst James McDonald says the longer-term picture is much less severe.